Brand birth
Germany's Ruhr area is located in western Germany and is Germany's most important industrial area. It was formed in the middle of the 19th century and is known as the "heart of German industry." An ancient industrial town on the Rhine River in western Germany is located here. In the second half of the 20th century, the DURIUEU German designer of the Duri brand watch was born in this once glorious industrial town. DURIUEU has been obsessed with the sound of steam roaring and industrial gear transmission since childhood. However, the rapid development of modern industry has gradually eclipsed the once-red and old-fashioned industrial town aura. The voice of this era may only stay in movies and phonograph records. in.
In the middle school era, DURIUEU inadvertently opened the grandfather's drawer in an accidental opportunity. A mechanical watch with a very old brand was put in the eye. DURIUEU picked up the watch and put it on the ear, the sound of the wind and the tick ticking. The walking sound completely attracted DURIUEU, and DURIUEU never heard this wonderful sound so truthfully. It may be that it has been in disrepair for a long time, and it has not been maintained. In a few minutes, the watch stopped moving. However, DURIUEU relies on its unique industrial preferences and unique talents for industrial design and machinery manufacturing. After reading the books and consulting the watchmakers in the town, the watch that was stopped was actually repaired by DURIUEU and accurately traveled again.
After graduating from high school, DURIUEU began a course on mechanical watch design and manufacturing at a prestigious polytechnic. Returning to his home town during school holidays, the abandoned ancient industrial manufacturing plant in the town became his creative source. Mechanical gears and a series of machine parts became an important element of DURIUEU design watches.
After hundreds of thousands of modified design drafts by DURIUEU, a watch design that is full of German classical industrial aesthetics and modern fashion elements was born. A year later, the watch was made of sophisticated mechanical equipment. Such a brand new brand DURIUEU (Chinese name: Du Li) was born.
In 2015, a young businessman from China met DURIUEU while on vacation on the Rhine in Germany. The two met and hated each other, and talked on the grass on the Rhine River. The businessman was deeply impressed by the craftsmanship of DURIUEU, and DURIUEU also appreciated the businessman's thinking mode. The two men hit it off, and the young designer watch brand DURIUEU entered China from the industrial town on the Rhine River, opening a new journey to the world.